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The role of the manager is essential to the successful communication of a given organizational culture because managers are figureheads and role models for how individuals in the organization should behave. While it is too simplistic to say that culture is a top-down communicative process, there is relevance to the idea that culture generally begins with the founders of the organization and the values they emphasize in the organizational growth and hiring process.

Communication is the core tool for managing this cultural integration, enabling executives to remind employees what the organization stands for and why it's important. Holding company-wide quarterly meetings to emphasize objectives and strategy and sending out emails with key successes and developmental challenges are great ways to keep the conversation going.

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Management and Communication

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